Most consumers are confused at to what a cleaning franchise actually is and there’s marketing that either makes it an advantage or a liability depending on which side (locally owned/operated or franchise) is spinning it.
The reality is that franchises aren’t what most people think they are and, in reality, differ very little from local businesses that aren’t franchises.
Franchisee’s are the owners of local franchises such as Two Maids & Too Many Complaints. Let’s just call them TMTMC for short…
TMTMC, for example, is owned by a local small business owner that was able to put up – give or take – 50k to initially buy into the franchise. So the local owner gets support & training to make customers happy and provide better cleaning? NO.
Here’s what the franchisee gets:
Here’s what the franchisee does not get:
The Franchise is a marketing office that appeals to the Franchisee who couldn’t market to save their life. That’s all it is.
Technically a franchise is just that – locally owned and operated. There is really little to no difference other than, perhaps, the franchise owner has the need for more marketing assistance/direction than the local non-franchise owners.
They are both locally owned and operated so you should base your decision on reputation/reviews/etc vs whether a cleaning company has slicker marketing done by a franchise for them.
While I’m not going to jump up and down and claim we are re-inventing the wheel I will emphasize that our franchise model will focus just as much on the cleaning system as the marketing. Cleaning quality issues bring as many cleaning companies down as poor marketing.
Our Franchise Model Give You: