Cleaning Service Blog

Here’s the list of the most popular marketing claims that hold no value to the consumer:

• Pay For Performance cleaning – There’s a few cleaning companies that have taken this tired old concept and marketed it to the point where you almost believe they just invented the vacuum.

  The idea is that by paying maids based on performance – as in your feedback – backfires more than helps as not only do you get mediocre cleaning but you are harassed by maids hoping for a great review from you so they can get paid.

  The sober reality is that companies that employ this rarely pay their maids at the top of the pay for performance scale even when feedback is positive.

• ECO Super Heroes – Really?  Any reasonable cleaning company will access the vast quality cleaning products available that generally will either be ECO friend or at least non-toxic.

  This is no longer a “feature” or something that helps you choose a cleaning company.

• 25,000 years of experience… – Using experience instead of years in business is a useless way of measuring the potential of a maid service.

  The excessive experience is calculated starting when the owner, and maids, first started walking on their feet (as toddlers) and wiping things with their play rag to the present.

  This is just another way of getting around the fact the business probably hasn’t been around long so ignore it.